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There is no better vertical for XR adoption than the professional sports industry, as there are limitless opportunities for stats data, trends, content creation and emotional storytelling. As a result of the pandemic’s significant disruptions, the sports industry has looked to emerging mixed reality (XR) technologies to address the pre-pandemic decline in attendance, bring fans to games virtually and reshape the high-stakes world of sports.
Here are three of the most exciting trends for 2023.
1. Sports Data Evolving With XR
The new era of big data and the hypergrowth of XR adoption are being applied to coaching team performance and driving fan engagement. Sports fans now enjoy unprecedented control over the angles they can view, bursts of replays and unseen highlights across both live and video-on-demand experiences
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This article was written by Jason Yim for forbes.com
