Short-form videos help agents stand out to consumers flooded with real-estate listings
Real-estate agents increasingly are marketing their listings—and themselves—in short, often low-production videos that can be made and viewed easily on mobile devices.
Property tours have become common on TikTok, Snapchat, YouTube and Instagram, as short-form video exploded in popularity. They received an extra boost when the pandemic made showing apartments and houses in person more difficult, real-estate agents say. Now, new video apps dedicated to real estate are emerging, giving agents another place to promote their properties—and their personal brands.
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This article was written by Megan Graham for The Wall Street Journal.
