With tech and entertainment giants focused on building the ‘metaverse,’ we could soon spend just as much time living, playing, and working in the virtual world as we do the real one — and leading fashion brands have already spotted the potential.
Billed as the next iteration of our online world, the metaverse is a concept describing the 3D virtual spaces that will eventually — and are already beginning to — come together to form an online universe, where the lines between digital and physical are blurred.
While many envision the metaverse as something akin to Ready Player One’s OASIS, a fictional virtual reality world thought up by author Ernest Cline, we are already beginning to see metaverse – like elements emerge through video games, augmented reality, and virtual stores. With digital giants such as Epic Games and Facebook focused on advancing the concept, the metaverse is only set to grow — and fashion has a huge role to play.
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Written by 3D Look
