The streaming video wars is entering a new phase this month, with Sinclair Broadcasting’s subsidiary Diamond Holdings Group planning a major marketing push for its Bally Sports Plus, which is an online Direct To Consumer (DTC) platform for their regional sports networks (RSNs), formerly known as the Fox Sports Networks.
The marketing blitz will come in the five markets where Bally Sports Plus did a soft launch last month, coming after Major League Baseball’s All-Star break which will occur from July 18-21.
The initial channels which were launched have popular MLB games, with the DTC brandscarrying the Detroit Tigers, Kansas City Royals, Miami Marlins, Milwaukee Brewers and the Tampa Bay Rays. This is likely to be an exploratory time for Bally Sports so they can learn more and focus on their remaining RSNs.
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This article was written by Derek Baine for Forbes.
