Why Hollywood is suddenly embracing the blockchain, crypto, and NFTs

This article from FastCompany is written by Ahmed Shabana

Delayed three times since spring of 2020, No Time to Die—the 25th James Bond movie—finally premiered in London earlier this month, taking in $119 million in its international debut. It marked not only the return of the movie theater experience to much of the world, but also a glimpse at the future role of technology in facilitating global entertainment distribution.

From merchandise to receiving financing through crypto- and blockchain-based production, studios can better cater to filmmakers, retailers, and moviegoers by modernizing their approach to production and distribution. No Time to Die signals the first time a major Hollywood production has received such backing, but further crypto-based financing for other Hollywood projects in general has the potential to upend the entertainment industry.

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