How to Build a Healthcare Brand for Millennials (and why you must)

This article from is written by Stewart Gandolf, MBA.

The Core Concept of Branding Is Positive Differentiation

A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION.

Definitions will vary, but the Pew Research Center provides the most authoritative characterization as “anyone born from 1981 to 1996 (ages 24 to 39 in 2020) is considered a Millennial.” (Also, sometimes referred to as “Generation Y.”). That’s a demographic group of better than 83 million people.

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