As a Data Project Management Intern at IQVIA, I played a pivotal role in optimizing go-to-market strategies, enhancing data accuracy, and delivering actionable insights to clients. My key contributions included segmenting 50+ products by differentiation and market maturity through asset archetyping and improving the go-to-market strategy by 20%. I also developed over five analog case studies, which increased cross-reference analysis accuracy by 15%. Additionally, I established data infrastructure on SSMS, reducing processing time with optimized SQL queries and procedures, and enhanced data accuracy by 25% through rigorous cleansing and validation efforts.
