I come from a background in Marketing and wanted to pivot into data. During my degree, I learned all the skills needed to obtain my dream position. The CDL supported me a lot during my process. Whenever I felt frustrated or wasn’t obtaining the results I was seeking, they helped me to find ways to further improve my resume or cover letter. Likewise, I really enjoyed using other tools that were shared with me like Excel to track my processes.

In my new role, I will use analytics to incentivize the company’s growth by optimizing the acquisition funnel, personalizing the UX, and identifying growth opportunities. In addition, I hope to develop and implement statistical and machine-learning models to segment and identify patterns.