In my new role, I work closely with internal and client teams to identify business needs and analytics opportunities, scoping customized analyses to drive increased marketing and business performance. We work to optimize techniques to employ across channels and within channels (Video, Banner, Search, Programmatic, etc.). I frequently use storytelling and my knowledge of digital attribution methods, marketing mix modeling, measurement framework works, KPI discovery, and tracking implementation.
I obtained this opportunity from my former manager at MRM. CDL was always there to help, especially when I was going through the interview process. The tools CDL provides, such as ‘Big Interview’, helped me practice interview questions online and record myself to see how I did. It’s especially helpful since, nowadays, all interviews are conducted online, so I could better prepare and make sure I look at the camera during the interviews.
