The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and send journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
To help us do this essential work, The New York Times is hiring a senior leader to build and lead our external communications. In this new role, we will look to you and your team to guide our external communications to help us tell our story to the outside world — both proactively and reactively. This is a unique opportunity — there are few brands in the world as purpose-driven and ubiquitous as The Times; this role should help us use that ubiquity to further our journalistic mission and advance the business objectives of the company. You will play an important role in defining, explaining and evolving our reputation, helping communicate to the world how we are fulfilling our mission to seek the truth and help people understand the world . You’ll be a steward of our mission across the organization and the broader industry, helping people understand our journalism, of course, but also our values , which have sustained us over the last 170 years, and continue to guide all that we do.
We are looking for a strong communicator and writer with excellent judgment, someone who has experience with both traditional press relations and modern strategic, proactive communications. We are seeking someone who can deploy creative campaigns while also navigating crisis and reputation matters. You will work in partnership with leaders from our Newsroom, Culture and Communications, Technology, Product, and Marketing functions and will report to the Chief Marketing and Communications Officer.
What You’ll Do
- Develop overarching annual communications strategy to help inform readers, partners, and the outside world about the role of independent journalism in society generally, and the mission and values of The Times specifically.
- Create communications strategies and plans, such as content and messaging strategies; implement those strategies through development of materials, pitching stories and features, and proactive and reactive messaging.
- Scenario-plan for high-risk matters, developing and implementing strategies to navigate issues that present reputation challenges to The Times.
- Lead rapid response efforts to address issues, including protecting our journalists under attack and debunking misinformation, and manage press inquiries. Also, help us prepare for situations and avoid issues before they arise.
- Possess strong understanding of media industry and news generally; understand the traditional press, and also harness digital communications platforms like social media; develop messaging on complex, nuanced issues that The Times and the news industry more broadly.
- Develop and maintain close, productive, strategic relationships with the other news organizations; develop specific communications materials and campaigns based on understanding of journalists’ interests.
- Build strong relationships with key stakeholders and team leaders. We expect you to help them define what they need to communicate to the outside world, give them advice and support their efforts to champion our messages.
- Work closely with the internally focused Culture and Communications team, as well as Marketing, to ensure synchronized messaging, campaigns, and strategies are in place. Collaborate with other key functions, including Newsroom, Product, and Technology, making sure that people across the organization are aware of our strategy and goals.
- Build processes that help create a culture of learning from projects and mistakes; lead post-mortems and ensure best practices and lessons are leveraged in the future. Be a trusted advisor and leader across the organization; someone who tirelessly promotes a culture of respect, inclusivity and integrity.
- Recruit, lead, and develop a world-class communications team.
What You’ll Bring
- Bachelor’s degree and at least 15 years of communications experience. Experience across communications disciplines preferred.
- Well-developed and maintained media relationships, and a solid understanding of current events and the news media industry.
- Experience with modern digital and social public communications and how to monitor and drive them.
- Ideally experience working at a content-driven company and a purpose-driven company.
- Experience in hiring, managing, leading, developing and retaining a diverse team.
- An out-of-box thinker and master storyteller, with an ability to quickly identify trending topics and explain issues with a defined point of view.
- A demonstrated ability to solve problems, from big to small, drawing on best practices and creative and nimble strategies.
- Skill in developing and carrying out strategic communications plans, including aligning goals, across complex organizations.
- Sensitivity, empathy and understanding for a diverse group of people across all levels and functions of an organization.
- Entrepreneurial, collaborative, hands-on style, with an eye toward action and impact.
- High standards for design and writing, as well as a strong attention to detail.
- Ability to learn, synthesize, and accurately disseminate information across a variety of business areas.
- High comfort operating within a highly collaborative environment, working with others nimbly and with ease, communicating in a clever and compelling way.
- Belief in the value of independent journalism to people and society as a whole, as well as the growing business that supports it.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.