Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our “How To Start A Consulting Business Study”, marketing is the BIGGEST challenge for consultants. And this is not only true for early-stage consultants but also for those who have been in business for several years. If you’re not generating enough sales conversations with your ideal clients, then you have a marketing problem. And if you have a marketing problem, it will trickle down to every aspect of your business:
- You won’t be making sales (because you don’t have enough calls)
- You won’t be optimizing your fees (because you aren’t offering enough services)
- You won’t be improving your offers (because you don’t have enough projects)
Learning how to generate conversations with your ideal clients is critical to your success as a consultant. In this post, I’ll share a simple, 5-step consulting marketing strategy that will help you generate consistent calls with your ideal clients so you can win more business. Whether you’re an experienced consultant earning high 6 or 7 figures — or brand new to consulting — you’ll find the best practices for marketing your consulting business in this post.
To continue reading the article please click here. This news article was written by Michael Zipursky.