According to the European Commission the average European throws away 11 kg of textiles every year. Around the world, a truckload of textiles is landfilled or incinerated every single second. The excessive consumption associated with the throwaway culture and disposal nature of fashion, remains problematic. Overproduction, overstocks and overproduction leads to more fashion waste, resulting in severe environmental problems. Obviously, the urgent need to take responsibility falls upon fashion brands, retailers, their business partners and customers.
Sustainability legislation drivers
New proposals in Europe signal a shift for fashion. For example, there’s now clearer information and a digital product passport based on mandatory information requirements on circularity. New design requirements are available for fashion under the Ecodesign for Sustainable Products Regulation. What’s more: Looking into fashion waste reduction, plastic-free oceans, and the crackdown on greenwashing.
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This article was written by Carina Legl for Forbes.
