Strong Increases in Giving Hide More Turbulent Times

This article from is written by Mike Geiger, MBA, CPA.

Two important pieces of research came out last week, and looking at both, you’d be inclined to think that fundraising and the U.S. charitable sector are doing well.

GivingUSA 2021, produced by the GivingUSA Foundation and researched by the Indiana University Lilly Family School of Philanthropy at IUPUI, announced last week that giving in 2020 grew to $471.4 billion, an increase of 5.1% from the $448.7 billion given in 2019.

Similarly, the Fundraising Effectiveness Project’s 2021 First Quarter Report, administered by the AFP Foundation for Philanthropy in collaboration with GivingTuesday and released last week, found that giving grew by 6% in the first quarter of 2021 compared to the first quarter of 2020, with the number of donors growing by 10% over those same time periods. These findings followed the 2020 Fourth Quarter Report, where the FEP saw giving increase by 10.6% in 2020.

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