This article from www.healthcaresuccess.com is written by Stewart Gandolf, MBA.
When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or wellness content can be challenging. It should always be engaging, informative, technically accurate, and compliant. The difficulty only increases when you want to produce amazing content regularly and within budget.
To succeed, you’ll need a content marketing strategy.
According to the Content Marketing Institute, most marketers do not have a documented strategy. This pretty much means they don’t have a plan.
Click here to read the full article.
