This article is from Deloitte
Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis.
Key strategies for a bold recovery
Heading into 2021, telecommunications, media, and entertainment industry leaders should consider three key strategic opportunities both to recover from the COVID-19 crisis and to boldly position themselves to thrive in the future:
- Renewing the focus on customers’ needs by taking a more nuanced approach to customer engagement
- Converging and remixing entertainment experiences through new service offerings and entertainment bundles—and by adopting new strategies that can enable business agility
- Repositioning to monetize advanced wireless networks through new products, services, and business models
Download a PDF of the full report to learn more about the impacts of media industry trends, key actions to take, and critical questions to ask.