This article from Brandwatch is written by Sabrina Dorronsoro
Who did you see more of this pandemic: your friends or your favorite streaming service?
The answer is almost definitely the latter. There was little else to do than devour every new drop of media and entertainment that came our way.
New series, favorite movies, old concerts – you name it, we consumed it in 2020. And it all translated into big business. The global video streaming market size was estimated at USD $50.11 billion in 2020 and is expected to reach USD $59.14 billion in 2021 – considerable growth undoubtedly bolstered by our time spent at home.
After such a big year, what will the media and entertainment industry do next? Here are a few trends you should be expecting.