The Future of Entertainment Is Just More and More and More of This

This article from Vulture written by  and 

The strangest thing about Space Jam: A New Legacy, the “standalone sequel” to the 1996 hit, is that an algorithm played by Don Cheadle is the villain of the story but also dead-on when it comes to the goals of the movie itself: What is it if not an attempt to suck viewers into the WB Serververse? Take the moment LeBron James, playing himself, starts drafting his fantasy team for a basketball game that will determine the fate of the world (or at least the chunk of it following him on Twitter). He announces, with an Oscar-worthy show of enthusiasm, that “we’re going to need the most powerful Warner Bros. characters for this team” and then immediately begins listing his picks — Superman, King Kong, the Iron Giant — as though it’s only natural for someone to have an encyclopedic knowledge of which beloved pop-culture properties fall under which particular corporate umbrella. A New Legacy’s biggest flight of fancy is not that famous athletes could team up with cartoon characters but that members of the public naturally feel intense loyalty to faceless media conglomerates.

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https://www.vulture.com/2021/07/the-smugness-of-space-jam-2-and-corporate-universes.html

By Evelyn Chen
Evelyn Chen Student Intern, Strategic Communication Evelyn Chen